Monday, December 7, 2009

Flo, the Progressive Insurance Chick

Flo, whose name I had missed until today, knowing her only as the Progressive Insurance chick, is in reality Stephanie Courtney. I, too, am fascinated by her allure.

However, it is this scene pictured here which I believe has inspired a whole trend of wacky body language. This stance of hers is very odd, to the point that it amuses me, no matter the context. It says, "hands off, come and get me!" Nicely paradoxical, and very feminine. (Here come the thrown shoes. Oh hell.)

However, my prediction - the reason for this post - is that exaggerated body language as a conscious element, inserted into the current zeitgeist, is already here. We will see much more of it soon, and the first imitators and bandwagon-jumpers are coming into focus on the scene right now.

Flo has lots of commercials they don't play in your area.

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